Kanye West SS2017 Hair Recap: Get the NYFW Natural Look

Kanye West SS2017 Hair Recap: Get the NYFW Natural Look

The Kanye West SS2017 Yeezy, Season 4 Show celebrates natural hair. To get the look, the Redken Global Creative Director details which products rejuvenate curls in this Tuesday’s how-to.

Happy Monday gorgeous, and welcome to Tuesday’s beauty how-to with Ask the Pro Stylist.. It wouldn’t be fashion week without some type of step-by-step guide for runway hair. Kicking off the extravaganza was the Kanye West SS2017 Show. To get the look, Redken Global Creative Director Guido mastered natural texture.

Although the backdrops might have changed, the fanfare of NYFW has not, especially the Kanye West SS2017 production. As a nod to individual beauty, Guido capitalized on each models’ individual hair texture at Kanye West’s SS 2017 Show.

Kanye West SS2017 Hair Recap: Get the NYFW Natural Look,courtesy of Redken

According to Guido:

We have 250 models here at the Kanye West show. All are African American, so we have lots of texture to play with.

We’re really enhancing all the girls’ natural texture. Therefore, we’re using Redken’s new Curvaceous line for each look, in different capacities. We prepped the hair by shampooing it, then following up by using conditioner and styling products.

So, really what we’re seeing is embracing this natural curl that many of these girls have. Although it’s such a large group, each with their own unique style, the general theme would be embracing natural texture.

When talking about natural texture, whether that be on African Americans or anyone who’s got wild curls, what we’re looking for is a great shape in your hair. The ideal cut will allow you to let those curls really come out and you’ll feel more comfortable in letting your hair dry naturally.

I think women sometimes get a little bit uncomfortable because they think it looks messy. But if hair is well shaped, then the style has a good foundation.

Diamond Oil, courtesy of Redken

1. Prep hair with Curvaceous Low Foam Moisturizing Cleanser and Conditioner and allow to air dry.
2. Spray Curvaceous CCC Spray generously throughout freshly washed hair to set and invigorate curls.
3.  Tweak curls with different sizes of curling irons in sections to enhance natural texture.
4. Finally, pump a dime-size amount of Diamond Oil into hands, and then scrunch throughout the hair to give a natural shine and smooth your ends.

For more hair how-tos similar to this week’s Kanye West SS2017 recap, please visit next Tuesday. Until then, happy styling!

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